Squarespace SEO keywords?
What are SEO Keywords?
Let us start by defining what SEO keywords are. These are keywords and key phrases within your web content that make it possible for search engines to direct people to your website. In a way, it may be said that an optimized website speaks the same language as the search queries of the SEO keywords.
Why SEO Keywords are Important?
An optimised website will rank higher when the content is based on keywords and phrases that are being searched for. It should also be noted that choosing keywords relies on SEO keyword research, which is based on indicators such as search volume, competition, and commercial viability.
When you optimise your content around words and phrases that people search for, your website can rank higher for those terms. It must be noted that most descriptive phrases are low in cost and risk, and as such, offer a higher probability of conversion. As much as 40% of all search traffic on the internet is driven by long-tail keywords.
Once you have found the right SEO Keywords, you can move to the next SEO tasks:
Plan your site architecture
Strategising contents for blog posts
Drafting categories and products types
Optimising pages
Where to start
It is best not to target SEO keywords that are extremely competitive, as it would be difficult to rank for them. Therefore, it is advisable to target long-tail keywords. For example, rather than targeting a keyword like "photographer," it is better to target a long-tail keyword like "wedding photographer in Birmingham." Long-tail keywords are typically four or more words and usually have lower difficulty compared to 1-3 word keyword terms.
Long-tail keywords have lower search volume and are also less competitive, making them a good target for an SEO strategy. There are several steps to finding the right long-tail keywords that can deliver results in ranking, traffic, and conversions almost immediately. To be effective, long-tail keywords need to be used in the correct context within the URL, title tag, and body text.
1. Your Competitors
Investigate who your competitors are as well as the keywords they are ranking for. Having the information on the targeted keywords as well as the traffic data for these keywords, will get you started. There are tools such as BuzzSumo, Ahrefs, and SEMRush to help you find your competitors as well as finding keywords.
2. What are your main keywords?
It is important that you have defined what your 5 - 10 most important keywords are, as this will be basis of your keyword SEO strategy moving forward. This is because the long tail keywords are derivative of the main keywords. Some useful tools for finding main keywords: Google Keyword Planner, Keyword Tool, Accuranker, Google Trends etc.
3. long-tail keywords Definition
As already indicated, data from your competitors as well as the main keywords, will help in the generation of the relevant long-tail keywords for your SEO strategy. Your long-tail keywords must be relevant to what you are trying to rank for. These long-tail keywords need to be added to page content, the website also needs to be optimised in terms of design, layout and download speeds, as these all are indicative factors in the ranking of your site with the long-tail keywords.
Benefits of Long tail Keywords
Help you outrank the competition
These are how people actually search the Internet
Help you provide context to your content
Better conversion rates
Help you rank for single keywords
Are a better foundation for your blog strategy
Builds a strong conversion strategy
If you have a website you which to rank higher on Search Engine Results Pages (SERPS), you can have a look at our SEO keywords services we offer.
